Writing for the Web

The Secret to Writing Effective Web Copy

Mar 25th, 2009 | By Mike Beletro | Category: Writing for the Web
Writing for the web is a whole different animal than writing for print or any other medium. Web readers operate in a different way than readers of other mediums, and therefore you should approach writing for the web in a slightly different way.Web copy that is written in an editorial or news style is very effective, as well as web copy that is written to “sell” and appeal to the


How to Design Compelling Sites That Boost Profits

Oct 12th, 2008 | By Mike Beletro | Category: Copywriting, Writing for the Web

To accomplish something with your website or blog, you require a website or blog tailored exactly for whatever you want to achieve.

You need a straightforward, focused website or blog. One that is simple to build, low cost, sincere, and a terrific traffic-builder and customer-converter. The quality of your web copywriting plays a big role. Continue reading